MILANO DESIGN
WEEK 2026
April 20 - 26
MILANO DESIGN
In the heart of the Brera Design District, Elleci reimagines its flagship store as a contemporary theatre, where space is not merely observed: it is traversed, breathed, and inhabited.
A LIVING NARRATIVE
ONE SPACE unfolds MANY EXPRESSIONS
The concept stems from a reflection on contemporary living: no longer singular, but able to
embrace contradiction, tension and multiple possibilities. There is no single function, no single form, no single way of inhabiting space, but a plurality of expressions that overlap and complete one another.
“A living narrative” is an invitation to encounter space as multiplicity: a place capable of holding different states at once, while preserving its essence. A reflection of the inner landscape, where
emotions – light and profound, dissonant yet harmonious – do not divide or define us.
Within each of them, we are entirely ourselves.
PLURALITY as IDENTITY
Opera and Mixology embody two complementary dimensions: one introspective, silent, contemplative; the other fluid, ever-evolving.
Opera
At the centre of the scene, Opera — the new manifesto of an empathetic and sensory design, where harmony, essential beauty and emotional comfort reveal themselves in a form that welcomes and inspires.
Mixology
In counterpoint, Mixology opens to a relational and performative dimension: gesture becomes language, transforming space into a living, open and shared experience.
April 20 - 2610:00 - 20:00
DESIGN, beyond FORM
THE SHOWROOM BECOMES A NARRATIVE
By day, the project reveals its most material dimension, through surfaces, colours and sensory cues.
By night, the space comes alive, transforms, and invites experience.
An invitation to move through it.
To be drawn in.
VIA FATEBENEFRATELLI 21, MILAN
April 21 - 2218:30 - 21:30
COCKTAIL PARTY
WITH THE PERFECT COCKTAIL
Two event evenings featuring DJ sets and live performances. Two nights in which the flagship transforms into a creative stage shaped by rhythm and gesture. At the centre: Mixology, the workstation dedicated to bartending, and the premium drinks by The Perfect Cocktail.
© 2026 Elleci SPA | C.C.I.A.A. di Latina n. 99382 – Tribunale di Latina n. 19292 – Cap. Soc 16.000.000,00 i.v. – C.F. e P.IVA 01600830598 – All rights reserved