Beyond Design, within the Lifestyle

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Within the program of Milano Design Week 2026, the Elleci flagship store in Brera emerges as a space of cultural convergence: two evenings of events, shaped by DJ sets and live performances, give form to a dynamic environment where design moves beyond its purely exhibition-based dimension to become event, rhythm, and relationship.

It is within this context that the dialogue between Elleci, The Perfect Cocktail, and Entegra takes shape: a co-branding initiative that transcends collaboration to become a true ecosystem of shared visions. Design, technological innovation, and hospitality culture intertwine in a deeply contemporary narrative.

At the core of this synergy lies Mixology, Elleci’s hyper workstation, awarded the IF Design Award and the Red Dot Design Award, which redefines the concept of a station dedicated to food preparation and bartending. Expanding beyond the domestic sphere, it seamlessly integrates into hospitality and entertainment environments, where technical gesture becomes performance.

Within this vision, the distinctive identity of The Perfect Cocktail finds its place: an Italian brand that has reinterpreted the ritual of drinking through a high-end ready-to-drink offering. An approach that merges immediacy with sophistication, transforming each tasting into an experience that is both structured and unexpectedly engaging.

From the encounter between these worlds emerges a hybrid and refined narrative, where cocktail preparation is elevated to a performative ritual — one that connects, engages, and creates shared moments.

The evenings of April 21 and 22 are addressed to a transversal community — design professionals, hospitality insiders, and observers of emerging lifestyle trends — invited to explore Elleci’s collections through materials, colours, and design solutions.

On Mixology, the selection of premium cocktails by The Perfect Cocktail, alongside the live preparation of mocktails, introduces an additional layer of interpretation: a form of mixology that moves beyond a single definition to become an opportunity for experimentation and storytelling. A gesture that evolves, reinvents itself, and acquires new meanings — just as design does when it encounters lifestyle.