In the heart of Brera, during Milan Design Week, the spotlight turned to the first Elleci flagship store: a space designed to become a hub for dialogue and connection with architects, designers, and industry professionals, a place where inspiration takes shape through materials, technology, and aesthetic research
During Milan Design Week — a key international event attracting over 300.000 visitors each year — Elleci officially inaugurated its first flagship store in Milan’s creative centre: the Brera district. A strategic location, featuring a curated layout designed to showcase the Elleci universe through its iconic collections and the latest innovations in the Élite, Kitchen, and Bath segments.
At the grand opening on April 9, the Traversa family and the company’s top management welcomed a wide range of guests, including clients, designers, and journalists.
“Milan holds a special meaning for me: it’s where I took my first steps into the professional world. Returning here today as an entrepreneur is both a personal and professional milestone. The opening of this flagship store is an important development in enhancing our brand’s international visibility and value.”
Envisioned as a dynamic and multifunctional space, the new showroom is not only a display venue but also a meeting point and platform for design professionals to connect and exchange ideas. A project fully aligned with Elleci’s mission: to offer solutions that combine aesthetics, technology, and sustainability, enhancing people’s everyday lives.
“The opening of this store is part of a broader strategy aimed at strengthening the brand’s global presence. The choice of Milan represents a move that aligns perfectly with our development vision. From this highly qualified and innovation-oriented context, Elleci will continue to invest further to enhance brand awareness and image, while building meaningful relationships with strategic partners, design professionals, and key players in the market."”
With this new space in one of the world’s design capitals, Elleci reaffirms its commitment to innovation and the promotion of design culture, continuing a growth journey that has been underway for over thirty years.
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