There is a moment at SICAM when design stops being just form and turns into experience. This year, Elleci chose to tell its story exactly that way: through a sensory journey made of material, colour and innovation.
In a setting that continues to be a meeting point for ideas, dialogue and vision, the stand became a place to collectively imagine the future of design. Tactile surfaces, organic palettes and warm tones gave shape to a universal language that speaks of harmony.
An immersive installation dedicated to Keratek and Granitek materials welcomed visitors in an interactive, dynamic way – an invitation to touch, observe and engage with design as a living experience.
Two conceptual islands guided the journey, each with its own chromatic voice: the Organic Tones Island celebrated the depth of natural hues, evoking landscapes, elements and atmospheres that tell stories of character and balance; the Eternal Nude Island embraced guests with soft, light shades, transforming domestic spaces into inviting environments where everyday life and design merge effortlessly.
The Bath moodboard showcased soft silhouettes, warm tones and precious metallic details, weaving an invisible thread between aesthetic sensitivity and emerging trends.
Two special feature corners celebrated Elleci products honoured with the Red Dot Design Award and the iF Design Award 2025. Mixology, created in partnership with The Perfect Cocktail, became a creative stage where the art of mixology meets contemporary lifestyle.
Laundry, the highlight of a fully equipped functional area concealed behind a retractable wall, reimagined the modern home as a dynamic, hyper-functional space that adapts naturally to daily life.
Thank you for your time, interest and enthusiasm – your dialogue inspires us to keep looking ahead. We are already working on new projects, confident that together we can shape a design that is responsible, authentic and deeply human – one that celebrates the way we live and inhabit spaces.
See you soon,
The Elleci Team
Italy
